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E-Consultancy reports: Microsoft has reportedly earmarked $500m for a massive global advertising campaign to support the launch of its new Vista operating system.

I am not sure it is a product worth waiting for but I use a Mac so I would say that wouldn’t I? It is a shame, in my view. Microsoft were in such a great position to innovate and they seem to have fallen behind the pack. Arguably they have the hardest job being the leader but that’s really no excuse.

$500 million is a lot but it won’t make the product any better. I would also argue that if Microsoft understood the web (or web two point zero) then they would have been able to do a much better job with a fraction of that figure mobilising bloggers, etc. to sell the message.

Vista will succeed, or course it will, but I want more from you Microsoft - wow me like you used to!