Welcome to the Escape Blog

Heather Hopkins at Hitwise has released the 2006 data for search terms in the UK. Not sure there’s too much
to learn from it apart from (and this is gonna sound a little arrogant) how basic some of the terms are.

It just goes to show how much better the search traffic you will get from being specific with your content and to not think too much about keywords, but to focus more on "key phrases".

Common mistakes we still see on websites is generic ‘fluff’, ie. We offer bespoke solutions that fulfil your companies requirements, etc. That’s all well and good but what does the bespoke solution pertain to?

Much better to focus on:

• Your actual services - design agency, web designers, etc. How do you say what you do and how would your customers say it?
• Geographical location - we all have boundaries. Why go for England when you can get Hampshire web designers, or even Basingstoke web designers?
• Buzz phrases that relate to what you sell and the generic terms that they relate to. EG. I went to a seminar in November and everyone was talking about KPIs. KPIs, I learned, are key performance indicators. I knew what they were buy didn’t know the buzz words. When I did, I created this page about KPIs for websites. It is pulling in traffic pretty much from day one, not necessarily relevant to who I am selling to but authoritative traffic all the same.

Remember, key phrases, and the words that make them up, don’t necessarily need to be together, just a culmination of the words on the page will help. Just make sure you mix them up between Page Titles, Headers, Sub Headers and Paragraph text.