Welcome to the Escape Blog

Many years ago, when we started The Escape, digital print arrived on the scene and threatened to kill of traditional litho printing. One of the great selling points of digital was the personalisation features. You could personalise each print and produce low-runs.

Well, that was nine years ago and it never really became cost-effective until about a year or so ago. And now, suddenly, marketers seem to be finally using the media.

In the last week I have had two pieces personally which did catch my eye. My only complaint would be that they came in very plain envelopes so it was a surprise I got as far as opening them.

Seth Godin puts his take on this - people love seeing their own name.