The Escape - Hampshire Design Agency

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This week at the Escape pt2

Sorry to jump on your bandwagon Craig, but another very important event happened this week. We got a super duper new fast boiling kettle! This now means we each have approximatley 6 more minutes per day* to dedicate to all our lovley clients!

Andy was so pleased he even gave it a polish!

* Well it depends how much tea you make for everyone - you know who you are!

Andy_1

Posted in: Escape News

This Week At The Escape

Much easier to have a run down of work for the whole week, rather than the individual case studies, so welcome to our new weekly post. (I did rip it from Brandflakes - it works so much better, so thanks for that).

  • We have just agreed to be involved in a project for Talk 44 called Talk Seminars after the success of their recent Talk Creative Seminar. This project could really create long term benefits for them and we are very excited.
  • We have also agreed to do a local charity website. Very nice stuff for us
    to get involved (details under wraps at the moment) - more in January on that, but they are very
    excited about using the web in an interactive way. Hoorah!
  • Keith has been working on a sexy new web tool. We are going to sit down and work out the merits of it and other types of tool following the success of the web page analyser.
  • Christmas has well and truly started with clients realising there is little under a month until the big day. Jacqui is very busy sorting greetings cards for them (as are the studio designing them), but they would love some more - the Slade CD is still not had enought wear.
  • Our Christmas campaign is coming on. Dan, Jac, and the web guys are
    finishing off the pre-production. Much laughter is being had and we
    can’t wait to get it out.
  • This post from SEOMoz got Keith e-mailing the immortal phrase (which I like to imagine him saying it as Wayne from Wayne’s World) - "The META will never die!" (bit of a techie one that)

It’s hissing down in Basingstoke so have a nice warm and dry weekend.

Posted in: Escape News

Nice Nav

As a web designer i’m always on the lookout for new and creative ways of doing things on websites. Here is a great example of thinking differently as far as a site navigation is concerned. It seems to be inspired by a family tree. Have a play at evasoloPicture_4_1

Posted in: Web Design- Websites

Standard Site Map Protocol

Techcrunch reports today on an encouraging act of collaboration between Google, Yahoo and Microsoft.

They have just announced that they will all begin using the same Sitemaps protocol to index sites around the web. Now based at Sitemaps.org, the system instructs web masters on how to install an XML file on their servers that all three engines can use to track updates to pages. This should make it easier to get your pages indexed in a simple and standardised way.

People who use Google Sitemaps don’t need to change anything, those maps will now be indexed by Yahoo and Microsoft.

How To Create A Sitemap For Google

A couple of weeks we created a video tutorial on how to do this which we have put here. Effort vs. Reward = got to be done!

Posted in: Websites

Paid Search Query Advice

Over the past decade search queries in search engines have gradually increased from 1.2 words in 1998 to 3.3 in 2006.

With so many web pages trying to get your attention, we have developed our skills in looking for what we want. Some of the problem with that is that we are still all very different.

This cut-down guide from E-Consultancy points to a comprehensive report on the subejct of keywords and key phrases.

Posted in: Search

Hitwise Report: The Search Landscape

Searchlandscape

Hitwise have released a new report on share of
searches powered by the leading search engines and some analysis of
paid and organic traffic going to some leading websites in the UK.

Highlights:

  • Google powered 78% of UK internet searches in the four weeks to 21st October 2006, up 9% year on year.
  • Yahoo! took the #2 rank based on share of executed UK searches with 7.7% of the search market.
  • Together Google, Yahoo! Search, MSN Search and Ask.com powered 96.6% of all UK internet searches, up 2% year on year.

There is more to come so go look at the blog, or subscribe on Hitwise for the report.

Posted in: Websites

Petition The Government

Love ‘em or hate ‘em, at least they are letting you have your say.

Number 10 have made it easier for you to create petitions online.

Just imagine the greater reach and impact petitions could have, let alone the cost and time savings. Also, the petitions you could sign online that you didn’t know existed. I for one, have never really signed any petitions, but now… the extra possibilities for moaning are endless, and (flippancy aside) my tiny voice could be electronically linked with all those other tiny voices out there.

Posted in: Websites

Youtube - Pot, Kettle, Black

Interesting read here at one of my favourite Blogs - Techcrunch.

A legal letter from Youtube regarding copyright infringement in an article Techcrunch posted about how to download Youtube movies to your hard disk.

With so much copyright material on the Youtube network in the first place, this is an amazing stance to take?

Posted in: Websites

E-Mail Marketing Tips

Nice set of tips published on the e-consultancy about subject lines for E-Mail Marketing with Christmas coming.

Posted in: E-Mail Marketing

World Usability Day - 14th Nov

Worldusabilityday

Tuesday November 14th 2006 is World Usability Day:

World Usability Day 2006 promotes the value of usability engineering
and user-centered design and the belief that every user has the
responsibility to ask for things that work better. The Usability Professionals’ Association
is doing that by encouraging, organizing, and sponsoring 36 hours of
activities at the local level around the globe, all occurring on
November 14, 2006.

The importance of usability is not trivial; it is connected to
important everyday things such as education, healthcare and safety.
Tools and systems that are usable are more effective in teaching
students. Healthcare professionals can be more confident with safer and
understandable tools providing better quality healthcare to their
patients. Government institutions can rely on easy to use and
understandable voting machines to insure accurate and democratic
elections. Usable technology makes a difference to everyone, everywhere
around the world

Usability

Usability is an interesting thing. Many Companies look at it as a hinderance but it is plain common sense with real commercial value. We all love things (and websites in particular) that are easy to use; so why not give that to our clients?

What Can You Do?

Posted in: Websites

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