Welcome to the Escape Blog

From SEO Book I got pulled into this link from Chartreuse about Niche Websites - interesting read from earlier this year that should make your think.

You can’t create a site about what’s going on in the plastic industry unless you learn how they think. You gotta pick up some trade papers. Talk to some people inside. So that when you do create you will be authentic and loved. So that you get it. You can’t be pedestrian and set up a site and hope they will come. They may visit but they won’t come back. And if they don’t come back you have lost.