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Pay-Per-Click Advertising has revolutionised online advertising (if not advertising in general).

Basically, you only pay if someone reads and clicks on you advert. Sounds good doesn’t it? Sounds easy and effective doesn’t it?

Some argue that the market is already saturated but don’t worry, there are still lots of people out there doing it badly enough for you to make an impact at a cost where you will see a return.

It may be worth reading John Grants Article on Marketing Profs - Five Proven Ways to Waste Money With Pay-per-Click Advertising.

1. Use your homepage as the landing page
2. Don’t bid enough to secure a top spot
3. Don’t make your ad copy specific
4. Don’t align your landing page with searchers’ keywords
5. Don’t bother with testing