Welcome to the Escape Blog

Nice and quick little overview here from Pronet:

1. Casinos have no windows because they don’t want gamblers getting distracted. Just like casinos, you want to remove the cool features and unnecessary links on your website so visitors don’t get distracted and start wondering off.
2. Free booze and rooms is a great way casinos attract people. Offering some sort of freebie on your website is a great way to attract and retain visitors. Once you have them on your website then you can try to convince them to purchase something.
3. When you first walk into a casino slot machines and tables are in your face. Make sure your call to action such as a "buy it now" button is visible and in your visitors’ face.
4. Casinos have a specific atmosphere that causes people to be energetic and gamble. The gambler is usually making decisions based on emotion instead of logic. With your website you want to create the same effect through design, color, and content. Make these elements play on the visitor’s emotions so that he or she spends their money without thinking about shopping around.

Emotion

Is it fair to say that this is not taken into consideration (still) by so many companies. Does anyone care at the corporate level? They should! Or, are they still fascinated by the number of pages of dull and un-engaging copy they can have?