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Maybe the next big thing in marketing - Self-destructing e-mails.

Lawyers are using Echoworx Corp.’s "secure send" option to remove
time-sensitive emails from a recipient’s inbox and to confirm that the
right person opens a letter, DMNews reports. Some marketers apparently think it could prove useful for EDM (Electronic direct marketing) campaigns, too.

For example, a message for 15 percent off within the next week could
disappear at the sale’s end, when the content is no longer relevant.
Rather than having an inbox full of messages from one retailer,
consumers would see only the latest one, giving the impression that the
retailer isn’t bombarding them.

From Marketing Vox