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From E-Consultancy

More than 50% of Myspace’s US visitors are now over 35 years of age, according to a report that shows the site’s appeal to older internet users is increasing as its mainstream popularity grows.

The research, by comScore Media Metrix, shows the site’s
teenage visitors form a much lower percentage of its audience compared to last year, while over four in ten Myspace users are now between the ages of 35 and 54.

Eleven percent of its visitor base is 55-plus; almost as large as its base of users in the 12 to 17 age bracket (11.9%).

Makes you wonder where MySpace will be in five years time. If the reason it became cool, was because it was relatively exclusive, what happens when it gets taken over by the mainstream? It’s no longer cool? Show me a teen that doesn’t want to be cool.

Will these online ‘cool brands of the moment’ become like Marks and Spencers in the future? You get to a certain age and suddenly it’s okay to shop there. Or, will we see a web 2.0 crash and burn?

That said, their Alexa Ranking tells a story! No wonder Rupert Murdoch paid $580 million for the company.