Welcome to the Escape Blog

If you use Typepad (and we do) for your blogging, there are some features that can really add more benefit to every post you create.

These may seem fairly obvious to ‘power users’, but they will add real value for general users and for your business, enabling people to find you through your blog.

Keywords and Trackbacks

The tip I want to cover in this short post is in terms of building back links to your site - through search.

Some of the hidden gems are very easy to find and can become part of every post you make. First of all you have to ‘Customize the display of the page’ and add on the additional features of keywords, technorati tags and trackbacks:

When you have done this, your page should look slightly different with some additional boxes down the bottom of your posting page.

Keywords and Technorati Tags should relate to the subject of your post. Don’t go for too many, the chances are your post is specific - stay specific.

Technorati track over 56 million blogs and as such, is a very popular tool for blog search. It makes sense to combine every post you create with them. You can also create an account with Technorati and ‘plug in’ your blog to their system.

Trackback URLs to ping will also send your new post directly to the engines that register your blog posts, Technorati being one of them and also (new to me today and the reason for this post) Google Blog Search.

All you need to do is enter the ping addresses in the trackback addresses, in this case:

• http://blogsearch.google.com/ping/RPC2
• http://rpc.technorati.com/rpc/ping

Better Search

Simply by tracking back every time you post an article, these search engines index your pages quicker. The tags and keywords will make your post more specific. So, if someone is looking for what you have (specifically), there is a much greater chance that they will find you!