The Escape Blog...

Well… apparently, 40 is the new 30.

Please feel free to comment with your jokes.

If you need ammunication:

• He is of scouse origin
• He is a keen cyclist (think Lyrca shorts)
• He looks remarkably like Sam Allardyce
• He Support Everton

Yes, we do work hard, honest, as our recent spate of case studies prove.

And here is another one to be proud of for Testway Housing.

Nice new magazine for Sarsen Housing based on Focus Group.

Read the Case Study here.

We all struggle from time to time when trying
to write a blog post or whitepaper for our websites (or any media for that
matter). What’s the best way to open the
piece? What’s the best way to finish the
piece? Sometimes we just need a little
help. Well…Writers block be gone! Brian Clark and his blog, Copyblogger, are
here to help.

Here’s two of this weeks articles that really struck a cord with us:

How to Go Out In Style With Your Ending

Little Known Ways to Write Fascinating Bullet Points

Now printed and published, Sentinel’s Annual Report 05/06.

Read the Case Study here.

Yes, it may be October but we only have 65 days until Christmas so better safe than sorry. If you are running a campaign or sending cards and gifts to clients, our Jac is giving you a wake-up now, so there are no excuses to miss that last posting date.

UK Last postage dates

16 December Second Class
19 December First Class
21 December Special Delivery
22 December Special Delivery (Saturday Guaranteed)

Packetpost/Packetsort

16 December Second Class
19 December First Class

International Contract Sorted Standard Mail

24 November
Africa, Asia, Australia, Caribbean, Far East, New Zealand, Central & South America

01 December
Canada, Middle East, USA

International Airmail and Contract Sorted Priority Mail

08 December
Africa, Asia, Australia, Caribbean, Far East (except Japan), Middle East, New Zealand, Central & South America

11 December
Canada, Eastern Europe, Japan, USA

13 December
Western Europe

Some of you may know, some of you may not, but Simon Calderbank joined us on Monday.

Simon takes on the role of Client Services Director as we look to increase our levels of customer service to deliver more and more comprehensive solutions.

Craig Killick commented on Simon joining:

We are a service business first and foremost. It’s the most important area of our business and the conduit between us and our clients. Our service offering has been transformed with the web and the greater needs of business so we know our product is good. Simon joins us to enhance our levels of service for existing and new clients as we look to expand the business over the coming years.

The fact that he is a Manc and a Red was a hurdle but we got over that one. He’s a great guy with a great personality and I have no doubt he will transform our levels of customer service.

I am sure we can pursuade Simon to introduce himself through the Blog over the coming few days.

"Lorks-a-Lordy!" (or something to
that effect), cried one of my colleagues this morning when we found out that the
long-awaited IE7 had been released.  After much buzz and discussion amongst
the web fraternity it has finally arrived.

Microsoft have taken all our comments about poor security and difficulty of use
(compared to other browsers) and apparently addressed these issues with this
new version of the popular browser.

Will it be better than its predecessor?  Will it be able to match Firefox
and of course the soon to be released Firefox 2?  Who knows? It will certainly be interesting to see if
Microsoft can claw back any of the defectors who left IE for the increasingly
popular mozilla-based browser.

Check out IE7 here.

Another new tool from Google that lets you test and change your landing pages - the website optimizer.

This tool combines with Google Adwords and enables you to test different elements of your landing page to increase your click-through-rates.

Always nice to do work for a client that you can really get your teeth into. Especially when they are just around the corner.

This great brochure project for local Gas Safety Watchdog CORGI allowed us to flex our knowledge muscle in the Housing Sector.

Read the Corgi Case Study.