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SEO (or search engine optimisation) is a great way to drive traffic to your web site.

Brandon Cornett at ISEDB.Com gives us his seven components of a well-round SEO program:

1. Create quality content
2. Create web-based resources or tools
3. Start a blog
4. Publish press releases online
5. Publish articles online
6. Add your site to quality directories
7. Acquire links from relevant websites

Relevance

Of course, make sure what you are refining your pages for is relevant, ie. make EVERY page with it’s own specific RELEVANT content. The more concentrated your net, the more chance of catching the appropriate fish.

More about building better web pages here.