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Just read an article at e-consultancy from Next Communications, a digital marketing content company about lack of forethought on Content on websites.

A survey of digital agencies reveals that website launches are
delayed by as much as three months because content isn’t ready or
suitable.

Priorities cited for website projects were design (75%),
development (55%) and search engine optimisation (65%), with only 10%
of agencies questioned saying website content was top of their agenda.

It is quite funny that SEO is cited as 65% but needs to be based on the content which is at 10%. Either this is a complete lack of knowledge on the part of the agencies or pure ignorance.