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A great article here by Chris Lake at E-Consultancy based on a piece by the Guardian.

Businesses suddenly seem to take Google as a given and that they have to come and register your web site.

Isn’t Google a business like any other, making money, choosing it’s customers, trying to make the best search engine out there?

Google makes changes to it’s search engine to make it better and it must be pretty good if so many of us use it.

The question is, I would ask, why should any business rely on the results of a search engine alone?

In
California, Kinderstart.com is suing Google because its site fell in
the rankings: it claims traffic fell by 70%, and its income from Google
AdSense by 80%. Searchking sued in Oklahoma, after it was delisted; it
lost, but its listing was restored. Both sites may be rubbish, but
there will be more and perhaps better cases.

I can understand peoples frustration but why not work on making your web site better. Google probably doesn’t have time to judge every web site on ikt’s merit so it has to have an automated system, the same as all the other search engines.

No offense, but Kinderstart is a klunky site which doesn’t validate for a start.

That said…

We were quite interested on the Picture Studio Site this last weekend when we turned off a Google Adword campaign for the term ‘Doug Hyde’ and the page disappeared from it’s listing, then reappeared when we turned it back on. It also had quite an impact on actual visits to the site based on click throughs from the natural listing. um…. interesting.