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I just read an article in Design Week (p.3 Volume 21 / No. 27 6 July 2006) about how a recent redesign of the Mr Kipling Packaging has boosted sales.

Interesting, I thought, that would make a good blog post. You know, about how design can make a big difference to the top and bottom line in a business. In fact any business, not just Consumer.

So, I thought I’d have a look at their web site. Ouch!