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The size of the UK market for Email Marketing Platforms and Services will grow to £178 million by the end of 2006, a 20% rise from £148 million in 2005, according to research published in E-consultancy’s 2006 Email Marketing Platforms Buyer’s Guide.

From Retail Bulletin

E-consultancy analyst Linus Gregoriadis said:

Email service providers
are reaping the benefits because more organisations understand the
financial and brand-building benefits of doing email properly.

“‘Right
person, right message, right time’ has long been the email marketers’
mantra without happening very often but it is now actually more of a
reality because of growing expertise and improving technology.”

Escape White Paper: E-Mail Marketing