Welcome to the Escape Blog

So you need a domain name? Back in the very early days this was quite easy.

Then as ‘cyber squatters‘ ran through the dictionary and snapped all the good domain names up, it became that little bit harder to find the one you want.

A lot of companies settled for the wrong name. Many settled for adding ltd on the end (mycompanyltd.co.uk), or buying secondary domain names, such as .net, .uk.com, .org, which were not as descriptive as they could have been. Another ‘fad’, was the acronym - wtff. All this leaves your potential customer guessing how to find you.

In an age where we all want to be found by the mighty search engines - a good name is a real commodity essential.

This Marketing Experiment Post seems to back up some of the same trends that we are seeing.

Most people now search for Web sites using a descriptive word or
phrase, or else are introduced to a site by a friend or colleague who
emails the URL. So, domains don’t need to be short and snappy the way
they had to be in the earliest days of the Web.

So, there’s no reason why you shouldn’t go for a more descriptive, or localised domain name. The World may be your oyster on the web, but your pearl is the specific offering you have - whether that be location, or specific service offering.

Of course, it is imperative that you do the research on the words
you see your service as being, and what you clients may think it should
be, eg. custom vs. bespoke - you don’t want to have the same problem.

Remember, it’s not the length that counts - is the ease with which your domain name can be remembered.