Internet Marketing Spend on The Up
Growth of Internet marketing continues, as reported by the Retail Bulletin, with 30% of companies reporting
an increase to budgets against a 6% of those reporting a decrease for
the second quarter of this year.
The report found that the proportion of companies allocating more
than 10% of spend to Internet marketing rose to a record high of over
17%, while the proportion of companies allocating no spend to Internet
budgets fell to a record low of 11%.
Wayne Arnold, Chairman of IPA Digital said:
The
latest Bellwether survey continues to confirm that Internet advertising
is rapidly becoming an integral part of any marketer’s communication
mix.
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