Welcome to the Escape Blog

First of all you send an e-mail to someone who doesn’t understand why they are getting it - they didn’t subscribe and didn’t ask to be sent anything. This ensures that you confuse them. It really helps if they don’t want your product or service in the first place. Add a little anger to the initial confusion.

Secondly, you add the real content as a Word file attached to the e-mail. This ensures that the receipient has to have Word to read your real message - but what the hell - it makes life easier for you. (more confusion, more anger)

Thirdly, CC everyone in your list at the same time. This means that if a spammer (and it does happen) wants some fresh new e-mail addresses, they are ready-made - simply copy and paste. This actually happened to Craig once and it was a 500k (1/2 Megabyte) PDF attachment. The cc’d addresses were all spoofed and started emailing each other. This resulted in our entire internet connection being closed down due to too much traffic - he ended up getting about 5 copies of the email a minute over two days (3.6 gigabytes - ouch). (anggggggger and confuuuuuusion = frustration)

If you follow these three simple rules you should be able to p*ss off the recipients at the other end which may result in them blogging about you - a bit like this one that happened to me this morning. Luckily for the sender, I blocked out your details.