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Nice little article here from small business brief about protecting your company image. It is designed for people with very little knowledge of design but it does cover some important points for any small business owner of what they should expect and protect about their company identity when initially working with a designer.

Summary

• Make sure you know the font name of your logo
• Make sure you know the panrtone colours and CMYK and RGB values
• Get Vector files on disk if you can - more flexibility
• Send a copy of your logo when asking for a print quote to make sure that they can read the files.

Protecting your identity and creating a cohesive ‘brand’ is important for any business, whatever size. It is often something that is overlooked with many startups. If a customer has your business card or brochure, or visits your web site, your image needs to be seen (and felt) as one.

Obviously as you get larger, it becomes even more important.