And… 12 Reasons Why UK Businesses Don’t Blog
Staying with a numbers theme, twelve reasons why UK Companies Don’t Blog from E-Consultancy.
- You don’t understand why you’d want a business blog. Neither does your CEO.
- You are the CEO. And you’re not going to allow your minions to blog.
- You think it is too risky to allow your colleagues to write blog posts.
- Your PR agency thinks blogging is a bad move.
- You mentioned something to the techies. It is in their development schedule.
- You haven’t figured out who will contribute to the blog, or what you will write about.
- You can’t see any benefits whatsoever. It would be a waste of time.
- You don’t see any return on investment. It would be a loss leader. We don’t do loss leaders.
- You have no clue about how to set up a blog.
- You think blogging is all hype / a passing fad / for kids.
- You are happy to ignore blog activity in the US. The US is a totally different environment for this sort of thing.
- You think blogging isn’t right for your business.
Each one is explained more on their site.
If you have bigger balls and a spare afternoon, why not got to www.typepad.com and set yourself one up. Tell your customers about it and have a play. It’s funny how creative you can get when you play!
Comment by Mark White July 11, 2006 @ 3:43 pm
So true and unfortunately most of them comes back to the simple fact that there is still the perception, particularly in the UK, that Blogs are just online diaries. The concept of a Business Blog is still a foreign one.
BTW, if you have any UK Business Blogs which you would recommend, then I’d appreciate it if you would let me know. We are building a list which will be posted on the New PR Wiki as a central resource for all like yourself who are interested in promoting the business use of blogs in the UK.
Thanks.