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Online marketing is being let down by a lack
of education, with e-marketers not being given the backup they need to
take advantage of digital technologies, according to research from
Coremetrics according to this article from The Retail Bulletin.

• 71 per cent of marketers feel that traditional education methods did
  not prepare them for today’s information led organisations.
• Over half wanted to improve their analysis
  and measurement skills, while 42 per cent wanted to strengthen their
  search engine marketing techniques.

It is an area that is becoming more and more apparent as web site become more sophisticated and the Web IT guys and marketing still don’t talk enough. This follows on (and backs up) yesterdays post.