Welcome to the Escape Blog

Maybe Seth Godin is being a little hopeful with his riff on Ten things programmers might want to know about marketers.

That said, I love his usual style of semi paradoxical logic, including the gems:

• Without marketing, all your great coding is worthless.
• Truly brilliant coding is hard to quantify, demand or predict. The same is true with marketing.

I also love point number eight:

Unlike mediocre programmers, mediocre marketers occasionally get lucky.
When they do, they end up with a success they can brag about for a
generation. But that doesn’t mean they know how to do it again.

As a company, we feel like school kids working on projects with little fear and very little traditional ‘old school’ experience of marketing to taint us. We are also prone to over excitement.

Luckily, at The Escape, our designers talk to our marketers who also talk to our programmers - they’ve got no choice, they all work in the same office.

What we have found though, is that you make it work until it does, and that’s the fun bit - it also makes for some very successful campaigns - if you’ve got the balls!