Welcome to the Escape Blog

We used to hide our reference content behind a registration process on our web. We thought people would register and give us their details to access it because it was worth "something".

The thing is, they didn’t. So we thought - what’s the point? Let’s give it to them.

B2B also suggests the same, backed with some great data.

Almost every company has at least some decent content for leads who are in the later stages of their buying process, including:  brochures, case studies, success stories, sell sheets, etc. 

The key is to reach people as early in their buying process as possible. That’s where you have the biggest influence. It’s not effective to wait until they are narrowing their short list.

If you are hiding data, maybe you are missing out? If they don’t get it from you, you can be rest assured they will be getting it somewhere else.