For those of you who came to the Usability Seminar in February, you would have seen the results of some usability studies we had run on the web site of Basingstoke Conference Centre, The Ark.
We ended up re-building it based on our findings and here is the new one which went live on Monday.
Case study will come when we have monitored the initial results.
This great video is a great view of how the the planes cope with a thunderstorm.
Google has had it good for far too long - hasn’t it? Their great Adwords product has enabled thousands of companies to advertise on the web at affordable prices.
News out recently shows that both MSN (Microsoft) and Yahoo, are seriously fighting back with their own products.
It would seem from (my) opinion that both Yahoo and MSN have realised that they are being trounced in the search engine (and related products) market and are making serious inroads into taking back market share. From what we see, they are really gunning for Google.
UK businesses, however, are still so used to knowing Google as the market leader. According to recent figures: Yahoo has a 27% share of the search engine market, behind Google’s leading 42%. Microsoft’s MSN has a 13% stake, with Ask on 6%.
That said, these will be new tools, fresh for the picking and it’s the (search) results that count. The more relevant, the better.
Working with Adwords is certainly not as easy as it is made to sound. Picking the right words; paying the right price; Writing your adverts: They are all time consuming and take practice, lots of learning, and experience. Tread carefully, or seek advice.
Love it or hate it, Google is a great tool, but… don’t you just hate it when you can’t find what you are looking for!
The problem, like any free tool, is SPAM, it’s just to easy for them.
That’s why we suggest getting more sophisticated with your search strings. And here’s a great place to start with some tips on becoming more refined.
Great adverts here from Apple who continue to outstrip (in my opinion) the competion in creative - both product design and advertising.