Get Yourself a Record Deal

Date Posted - 12 May 2006 | Posted By - admin | Comments 0

Lillyallenandjesus
The thing I love about marketing is how much it’s changed and and how all the rules have been rewritten. This obviously scares some people witless but for others, they make big changes to their lives, and businesses, with very little. These two real stories prove the point.

Lilly Allen

Lilly Allen is the daughter of Keith Allen but that isn’t important. She wanted to be a pop star. She created her own page on myspace and now has a record deal. I don’t know of the intricacies of how it all happened but she has created her own marketing, using myspace to promote herself and connect with people. Watch out for her single this summer.

Jesús Rodríguez

Marketing Tom joined the dots for me on this one. He can tell the story so much better than I could but the gist is. Local Spanish guy, no-one wants to know about his song, creates it along with a video with a friend and pops it on the Internet. Over 3 million downloads later and he is a star, with people making up their own versions.

You

Who is your potential audience and how do you get them to take note? You obviously need to start with something worth talking about but the rest can be easily transmitted with a little time and effort!

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