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Let your tongue travel

Posted by: the-escape on May 22 2006

This is a great campaign from TBWA created for Häagen-Dazs.

Together they produced a limited edition series of authentic postal stamps that featured original Häagen-Dazs artwork.

They then infused flavors like Cookies & Cream,
Macadamia Nut Brittle and Strawberry Cheesecake into the adhesive on
the back. As you licked the stamp, you actually tasted the flavor! For
every 10 scoops of ice cream purchased, a book of stamps was
distributed as part of a loyalty program.

Link courtesy of MIT Advertising Lab