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Google has had it good for far too long - hasn’t it? Their great Adwords product has enabled thousands of companies to advertise on the web at affordable prices.

News out recently shows that both MSN (Microsoft) and Yahoo, are seriously fighting back with their own products.

It would seem from (my) opinion that both Yahoo and MSN have realised that they are being trounced in the search engine (and related products) market and are making serious inroads into taking back market share. From what we see, they are really gunning for Google.

UK businesses, however, are still so used to knowing Google as the market leader. According to recent figures: Yahoo has a 27% share of the search engine market, behind Google’s leading 42%. Microsoft’s MSN has a 13% stake, with Ask on 6%.

That said, these will be new tools, fresh for the picking and it’s the (search) results that count. The more relevant, the better.

Working with Adwords is certainly not as easy as it is made to sound. Picking the right words; paying the right price; Writing your adverts: They are all time consuming and take practice, lots of learning, and experience. Tread carefully, or seek advice.