Monthly Archives: May 2006

World Cup Fever is taking hold. Advertising for Peanuts points us to this great Oliver Kahn Bridge, in Berlin as part of the Adidas “Impossible Team” campaign. Rumour has it they were going to put a David James one across the M25 but they were worried he’d drop the ball and fall on the cars!

Much of the talk at the 2006 World Wide Web conference in Edinburgh this week has been about the technologies behind the so-called "semantic web". according to the BBC. Professor Wendy Hall, head of a research team at the University of Southampton looking into the semantic web says that part of the problem is that [...]

So, today I needed some sandwiches for a lunchtime meeting. Something drew me to a local deli that I used to really love. I used to go in at least once a week. The Owner knew my name, they had a loyalty scheme which made me want to buy more Lattes. I became a regular. [...]

If you make your Flash Intro Powerful enough, people won’t skip it on the first time round. This is a very powerful intro, to a very thought provoking web site. www.abolishthenword.com

Great Advertising for jobsintown.de as posted by Advertising For Peanuts.

This is a great campaign from TBWA created for Häagen-Dazs. Together they produced a limited edition series of authentic postal stamps that featured original Häagen-Dazs artwork. They then infused flavors like Cookies & Cream, Macadamia Nut Brittle and Strawberry Cheesecake into the adhesive on the back. As you licked the stamp, you actually tasted the [...]

Seth Godin with another thought provoking post about barriers within companies and marketing: In talking with companies that are unhappy with the way they are growing, I find two common themes (and one a little less often): A belief that they deserve more attention. That their product or their service is so good and so [...]

Viral Marketing is great. Some viral marketing campaigns aren’t. This one for the Mini Cooper is the best one I have seen in a very long time. I dare you not to try it out. Keep Your Blouse On! They won’t give your details to anyone else! Thanks: Brandflakes

The thing I love about marketing is how much it’s changed and and how all the rules have been rewritten. This obviously scares some people witless but for others, they make big changes to their lives, and businesses, with very little. These two real stories prove the point. Lilly Allen Lilly Allen is the daughter [...]

It’s lunchtime, which sounds nicer? Ham and cheese sandwich Gourmet Spanish ham and mozzarella freshly baked ciabatta? Depending on who your market is, you may get different answers, but I bet you’d pay more for the second option. I am sure we all understand the importance of well-written copy, especially in business and to be [...]