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How come when it comes to justifying our own passions, it’s okay - the £2000 stereo system, the second set of golf clubs this year. That’s alright, because we understand it. But, when it’s someone else’s passion it seems weird.

Over at Creating Passionate Users, Kathy Sierra has written a great article about why people need tools to justify their passion.

"So, what can we do to help our users explain their passion to
others? Sales and marketing people put a ton of effort into providing
the "rational justification" for a buying, joining, whatever-it-is
decision, but once they’ve accepted the justifications and paid their
money, that’s it. Yet as they start to become truly passionate, this is
when they may need justifications the most! Not for themselves, but for
others. And it’s a different kind of justification…

"Your passionate users don’t need you to help justify the product, they need you to help them justify the passion."

It is a very valid problem. I am passionate about the web and creating great web sites. I can show people stats to back me up. They get very excited. But, I don’t give them the tools to go off and tell the people that they need to justify buying a new web site to.

Lesson learnt - it’s pen to paper time (well finger to keyboard time).