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According to this article at WebMetrics, users misspell terms in 10% of their search queries.

Interestingly enough, recently one of our clients had a PDF newsletter with the word ‘minimum’ spelt as ‘minium’ in the phrase ‘minimum wage’ on a link on their web site.

It made up 33% of their search engine visits over a period of a month!

We aren’t suggesting you start spelling things although it is a guerilla tactic that some companies use, especially with Google Adwords. It is also a widely tipped suggestion for finding bargains on e-bay (see Trick #60).