Welcome to the Escape Blog

Inspired by a discussion on our Escapee Blog about Royal Mail, I thought I’d do some digging on Direct Mail (DM) statistics in relation to postal services.

You’d think the industry would be dying with e-mail and blogging - not so according to this report by the DMIS (Direct Mail Information Service).

You can also download the report as a PDF

Key Facts:

• 5,418 million items were mailed in 2004. This was split between 78% (4,221 million items) consumer mailings and 22% (1,197 million items) business mailings.
• £2,468.63 million was spent on Direct Mail advertising in 2004.
• The overall volume of Direct Mail has increased by 87% in the last 10 years while expenditure on Direct Mail has increased by 118% over the same period.
• For every £1 spent on consumer Direct Mail £14 is generated.
• It is estimated that Consumer Direct Mail generates nearly £27 billion worth of business every year.
• The average British household receives 13.9 items of Direct Mail every four weeks and spends approximately
• £590 through Direct Mail per annum.
• Business managers open 66% of their Direct Mail, 9% is re-directed to a colleague and 20% is filed
• or responded to.
• An average of 60% of consumer Direct Mail is opened and 40% is read.