Welcome to the Escape Blog

For the average business trying to protect and enhance its reputation, the prospect of having its actions scrutinised by an army of online commentators can feel like a threat.

Small wonder, then, that more and more firms are paying greater attention to what blogs are saying about them - and even trying to meet the bloggers halfway.

"The web is out there for anyone to see. But the best companies are seeing that as an opportunity, not a threat"

BBC Business Article in full

What is blogging and how does it work?