Welcome to the Escape Blog

Most people using a search engine expect to find what they are looking for on the first page of results, says a US study as reported by the BBC.

At most, people will go through three pages of results before giving up, found the survey by Jupiter Research and marketing firm iProspect.

Robert Murray, president of iProspect, said the study
shows the "increased importance of being found in the first top search
results".

He added as search engine efficacy has improved, along with the searching skills of users, so have expectations.

"They [users] know what they want, and they want to find it immediately, and the majority want to find it on page one," he said.

"It should be clear that to be effective, marketers need
to take action to ensure that their company is found in the top search
results on a broad range of search terms and not just single word
generic terms."

"It’s time that companies that are refreshing,
re-designing, or launching a new website start with the end in mind. If
no one can find it, no one will use it."