Welcome to the Escape Blog

asks Nick Usborne at Marketing Experiments.

One of the problems with Google’s results-found figure is that it includes a vast number of trash content sites.

It now appears that Google may be on its way to addressing this
problem through its purchase of a new search algorithm, Orion.
According to a recent article in Haaretz Daily, Orion can identify the quality of content on a site.

If that’s true, it’s good news for legitimate online marketers and
very bad news for all those people making money from trash content.