Welcome to the Escape Blog

We noted in November that we hadn’t got it right with V.7 of our web site (created in 2004) - hence V.8 on it’s way.

This great article at Marketing Experiments has some advice on how to get it right.

"It is likely that 80% of your visitors are hoping to achieve one of two
or three things on your site. Figure out what these two or three things
are, and give them plenty of space. As for the 20% you won’t please,
don’t stress about it. Please 80% is pretty good."