How Many Words to a Page?
My Previous post outlined how to drive traffic and mentioned a point about relevant copy.
This study at iMedia (directed by WebMetricsGuru) covers a study on a sales page for copy.
What is shows is that - more is more
| Short vs. Long Copy Test | ||
| Metric | Short Copy | Longer Copy |
| Unique Visits | 2,478 | 2,348 |
| Paid Orders | 36 | 65 |
| Increase in Orders | 1.45% | 2.73% |
Another tool at Sitening that we occasionally use states: "Having at least 300 words of original content per page enables search engines to better understand your page, and increases the chances of someone finding your page."
The key words in that sentence (in our opinion) being "original content"
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