Welcome to the Escape Blog

We are often asked how to make the search engines (especially Google) like a web site and draw in traffic - get up the rankings etc. Now, you could ask Google itself - always a good place to start. Then you start talking to web ‘experts’, designers and people who get traffic and they all have their opinion.

The non-technical Escape answer follows two simple rules:

1. Content is King! A pretty web site is great, but if it doesn’t say anything of any relevance it is not going to do you any good. Think of the following phrase: “The Complete Solutions Provider”. Out of context it means nothing: If you sell Apples - talk about apples!
2. Accessible and Compliance - this basically means your web site is built to certain recognised standards. Doesn’t mean to say you are pandering to regulation, it means you are creating a web site that speaks the same language as the rest of the (regulated) internet.

Now, we don’t mean to simplify things but if that’s all you concentrated on - that chances are, you will get more traffic. It’s what we’ve been concentrating on and we are getting some great results.