Comments on: How To Create Great Headlines http://blog.the-escape.co.uk/2006/03/30/how-to-create-great-headlines/ UK Design and Web Agency Sun, 20 Jul 2008 07:15:37 +0000 http://wordpress.org/?v=2.1.3 By: A.R.Yngve http://blog.the-escape.co.uk/2006/03/30/how-to-create-great-headlines/#comment-23 A.R.Yngve Fri, 31 Mar 2006 15:10:10 +0000 http://blog.the-escape.co.uk/2006/03/30/how-to-create-great-headlines/#comment-23 Have you noticed how tabloid journalists love to combine certain "hot" words in headlines? The hot words are of course variations on "Sex", "Death", "Killed", "Naked", "Drugs", and "Money". British tabloids have perfected the art of the headline into poetry: "SEXY HELENA IS BRA-VELLOUS" "25 BRITONS ON DEATH FERRY" "KNIFE THUG STABS PET DOG 16 TIMES" Pile on the adjectives for added headline drama! You can't just have "Thug" or "Dog", it's got to read "Knife Thug" or "Pet Dog"! The actual article is just filler. Tabloid newspapers sell headlines and ad space. :) Have you noticed how tabloid journalists love to combine certain “hot” words in headlines?

The hot words are of course variations on “Sex”, “Death”, “Killed”, “Naked”, “Drugs”, and “Money”.

British tabloids have perfected the art of the headline into poetry:

“SEXY HELENA IS BRA-VELLOUS”

“25 BRITONS ON DEATH FERRY”

“KNIFE THUG STABS PET DOG 16 TIMES”

Pile on the adjectives for added headline drama! You can’t just have “Thug” or “Dog”, it’s got to read “Knife Thug” or “Pet Dog”!

The actual article is just filler. Tabloid newspapers sell headlines and ad space. :)

]]> By: Craig Killick http://blog.the-escape.co.uk/2006/03/30/how-to-create-great-headlines/#comment-24 Craig Killick Sat, 01 Apr 2006 12:12:48 +0000 http://blog.the-escape.co.uk/2006/03/30/how-to-create-great-headlines/#comment-24 And, as Ad space is becoming harder to sell - the headlines have to be louder. Personally I love some of the most ridiculous headlines in the UK Red Top Press. I would love that job - it must be great brainstorming to come up with the next big headline! And, as Ad space is becoming harder to sell - the headlines have to be louder.

Personally I love some of the most ridiculous headlines in the UK Red Top Press. I would love that job - it must be great brainstorming to come up with the next big headline!

]]> By: Dan Campling http://blog.the-escape.co.uk/2006/03/30/how-to-create-great-headlines/#comment-25 Dan Campling Fri, 07 Apr 2006 17:52:17 +0000 http://blog.the-escape.co.uk/2006/03/30/how-to-create-great-headlines/#comment-25 My Fave headline was from a Scottish sports page...when Caledonian Thistle Fc (a small team) beat Celtic (the biggest team) in the cup. The headline was this... "Super Caly go ballistic, Celtic were atrocious!" Genius My Fave headline was from a Scottish sports page…when Caledonian Thistle Fc (a small team) beat Celtic (the biggest team) in the cup.

The headline was this…
“Super Caly go ballistic, Celtic were atrocious!”

Genius

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