Comments on: Internet Advertising http://blog.the-escape.co.uk/2006/03/25/internet-advertising/ UK Design and Web Agency Sat, 06 Sep 2008 05:53:51 +0000 http://wordpress.org/?v=2.1.3 By: A.R.Yngve http://blog.the-escape.co.uk/2006/03/25/internet-advertising/#comment-19 A.R.Yngve Sat, 25 Mar 2006 15:32:48 +0000 http://blog.the-escape.co.uk/2006/03/25/internet-advertising/#comment-19 Yeah, it's freaky. The trend does prove that good commercials ARE effective -- if people can watch them out of their own free will, and not have them shoved in their faces. Maybe the future of commercials is that they become a form of competitive art -- and the "exhibition space" of this art shifts from sponsored media to the Internet. This will only force visual ads to become better: for every commercial that's popular and passed around online, there's many more who are ignored because of their mediocrity. Yeah, it’s freaky.
The trend does prove that good commercials ARE effective — if people can watch them out of their own free will, and not have them shoved in their faces.

Maybe the future of commercials is that they become a form of competitive art — and the “exhibition space” of this art shifts from sponsored media to the Internet.

This will only force visual ads to become better: for every commercial that’s popular and passed around online, there’s many more who are ignored because of their mediocrity.

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