Internet Advertising
It’s funny, whilst fewer and fewer people ‘watch’ adverts on TV, more and more people are downloading (choosing to watch) great adverts online.
The Honda ‘Choir’ advert has now had more than 3,000,000 downloads.
"The microsite had a record 679,000 unique visitors during the same
reporting period. This led to Honda’s highest level of test drive
bookings ever."
Comment by A.R.Yngve March 25, 2006 @ 10:32 am
Yeah, it’s freaky.
The trend does prove that good commercials ARE effective — if people can watch them out of their own free will, and not have them shoved in their faces.
Maybe the future of commercials is that they become a form of competitive art — and the “exhibition space” of this art shifts from sponsored media to the Internet.
This will only force visual ads to become better: for every commercial that’s popular and passed around online, there’s many more who are ignored because of their mediocrity.