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SILICON VALLEY REPORTS - Google’s mysterious methods for ranking Web sites came under attack in a lawsuit accusing the online search engine leader of ruining
scores of Internet businesses that have been wrongfully banished from
its index.

The civil complaint, filed in U.S. District Court in San Jose by
KinderStart.com, seeks to be certified as a class action representing
the owners of all Web sites blacklisted by Google’s Internet-leading
search engine since January 2001.

KinderStart, a Norwalk-based Web site devoted to information about
children, says it was dropped from Google’s index a year ago without
warning.

Craig Killick Comments: Google has made a lot of small businesses become very successful and yes it does have a lot of power now. However, I would have thought if anyone had a business that relied on the internet for business, and especially the search engines, I would employ a programme of Best Practice for my web site. I would concentrate my budget on making my web site great as I could seeing as it is such a big part of the business model.

Not the be all and end all but a quick look shows you that we can’t even validate the website for standards compliance. This would be our number one rule.

It also goes back to the point that companies seem willing to spend lots of money on things like Adwords, without concentrating on building better web sites.

Yes, I am on a soap box, but’s it’s only cause I care - sometimes the simplest things make all the difference and can save your business thousands!