We noted in November that we hadn’t got it right with V.7 of our web site (created in 2004) – hence V.8 on it’s way. This great article at Marketing Experiments has some advice on how to get it right. "It is likely that 80% of your visitors are hoping to achieve one of two [...]
Monthly Archives: March 2006
How Many Words to a Page?
My Previous post outlined how to drive traffic and mentioned a point about relevant copy. This study at iMedia (directed by WebMetricsGuru) covers a study on a sales page for copy. What is shows is that – more is more Short vs. Long Copy Test Metric Short Copy Longer Copy Unique Visits 2,478 2,348 Paid [...]
Date Posted - 31 Mar 2006 | Posted By - the-escape | Comments 0
Google and Ask Leading The Way
A link from Threadwatch pointed me to this set of latest figures for search engine usage at John Battelle. “Year-over-year, Google and Ask showed strong search query gain of 29.4% and 27.9%, respectively, while the other search providers in the top five declined. On a sequential basis, Google and Ask also showed the highest growth [...]
Learning to love Web 2.0
A lot of talk about web 2.0 at the moment. In this article, the BBC argue the case. Michael Arrington, author of the Web 2.0 blog TechCrunch, sees it as the "inevitable evolution of the web from a read-mostly medium to a read-write, or two-way medium". Whether we like it or not, believe in the [...]
Date Posted - 29 Mar 2006 | Posted By - the-escape | Comments 0
Article Marketing
"For those who may not be familiar with the technique, article marketing involves submitting short articles to directories such as Ezine Articles, with permission for others to republish your work on their blog, website or in their email newsletter. In return, you get one or more links back to the site of your choice." A [...]
Date Posted - 29 Mar 2006 | Posted By - the-escape | Comments 1
Tail tries to Wag Dog?
SILICON VALLEY REPORTS – Google’s mysterious methods for ranking Web sites came under attack in a lawsuit accusing the online search engine leader of ruining scores of Internet businesses that have been wrongfully banished from its index. The civil complaint, filed in U.S. District Court in San Jose by KinderStart.com, seeks to be certified as [...]
Date Posted - 21 Mar 2006 | Posted By - the-escape | Comments 0
Great Ideas
Great little idea here for Natan Jewelry Shop as pointed out for me by AdvertisingForPeanuts. These transparent stickers were placed on women’s bathroom mirrors in all the well-to-do destinations in Sao Paulo
Date Posted - 21 Mar 2006 | Posted By - the-escape | Comments 0
the-escape V.8 on it’s way!
The Escape web site has seen quite a few incarnations. The thing is with web sites; fashions change, the way we use the web has changed – we need to make sure our sites change accordingly. We also learn more and more about the way people use the web: How do people buy from us? [...]
Date Posted - 07 Mar 2006 | Posted By - the-escape | Comments 6
Eye Tracking Survey
Keith Clark pointed me to this interesting article about Eye Tracking. Where to place menus, advertising; how many words to place in a paragraph, etc. Read the Online Survey points here…
Date Posted - 03 Mar 2006 | Posted By - the-escape | Comments 0
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