Welcome to the Escape Blog

Now, you may well all know this, but I only just found it and I want to share it anyway.

Google loves a page that changes on a regular basis. The more you change, the more relevant you must be (as long as the content is relevant).

Very basically, Google doesn’t want to waste time coming back to your site if it doesn’t think it’s worth it. It’s got much better things to do with loads more sites to spider through.

Here’s the interesting bit

Go to Google and type in your company name in Google to find yourself. Then, have a look at the button saying cached.

(click on this image to see sample).

Here’s the link to The Escape information with all the relevant details of when the page was last checked.

Even more important, as far as Google is concerned is a text version of what Google Reads.

Our web site is accessible and changes regularly which means Google can read quite a lot - it can clearly see all the links so it will go off and check those as well.

Try it on your site and see what happens.