Welcome to the Escape Blog

If you read half the books I read, you would be surprised anyone places any print adverts anymore.

For that reason, I took a bit of convincing when Escape Client, Truly Scrumptious Beauty, wanted to place specific adverts in a column in the local paper.

I must concede that my initial fears were soon allayed as the phone rang and the web site took on extra subscribers.

Not only did we increase real sales (the adverts more than pay for themselves), but we drive traffic to the web site, which in turn gets subscribers, who we can start talking to on a regular basis.

Conclusions:

• Balance your marketing mix
• Make sure online and offline media work together (not independently)
• Measure the results and see what works
• Be prepared to try new things