Sun Microsystems Says Blogging Helped Rebuild Its Reputation

Date Posted - 20 Jan 2006 | Posted By - the-escape | Comments 0

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"Sun has gone from the 99th to the 6th most popular server company,
largely because it has embraced authenticity and transparency in its
communication initiatives."

You may hear us talk about Blogs. You may agree with us, you may not. You are, for instance, reading ours at this very second.
Sally Falkow’s article about Sun, with interviews from Jonathan Schwartz, President and COO of Sun Microsystems, seems to allow us a glimpse into what can happen when you embrace these technologies.

"Schwartz said that this window into the company and the direct
interaction with its employees is what builds the trust factor. And he
emphasised that authenticity and transparency are keys to blogging
success."

We still have places on our Free Seminar next week that may give you some practical solutions on how you can apply these same techniques to your business using a Blog.

 

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