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More and more adults are now using the internet. A recent study from the National Statistics showed that 64 per cent of adults in the UK acccessed the internet in one month in 2005.

Of these people, in a three month perioid, 61 per cent had bought or ordered goods, tickets or services online.

92 per cent had used a search engine.

This growth is really becoming evident, especially with the first Christmas retail period where TV advertising was openly encouraging online purchases from major stores. It’s no secret that whilst online sales were booming, the high street was dead. It is as if 2005 saw the acceptance of this way of buying and it can only get bigger from here on in.

For all of us that run commercial web sites this poses two issues:

1. We need to spread our net to get more people to Find Us through the mass of web pages available. This will only be achieved through better web content, well built (accessible) web sites and strong Search Engine Optimisation.
2. We need to make the holes in our net smaller - become more specific. Forget about the mass of people using the internet and focus on the fact that your core audience is also getting bigger.