Welcome to the Escape Blog

This morning, the BBC reports that the price of stamps is set to rise in April and that it is actually a compromise!

First class stamps would rise 2p to 32p and second class
stamps by 1p to 22p, with the possibility of them rising to 36p and 25p
respectively by 2010.

So, taking delivery costs into account only, if you take a mailing of 1000 (1st class) you would be talking £320. That is against an e-mail campaign that would cost you £35.00.

If you would like more info on how you could use this form of communication, and measure it, why not drop Craig a line for a chat.

From the Word Of Mouth Marketing Association:

"85% of respondents said word-of-mouth communication is credible, compared with 70% for advertising and PR. Only
personal experience with a company scored higher than word-of-mouth at 92%."

For more of this article from WOMMA, click here.

Viral Marketing creates an easy, and inexpensive, way of reaching people around the globe very quickly. We have seen it today with Virgin’s Brilliant Music Quiz (you can download it here). We recieved it from eight different people today in the office.

Also, The X-Box 360 (kind of launched last week) has had an advert ‘banned’ yet it is available online. And it is great (well we think so anyway).

Now this may offend some people but we have the choice to look at it, or not. We also have the choice to send it to our friends. So what happens is the advertisers can be more risque with an online ‘viral’ campaign because if it offends, so what, you chose to see it.

As a viewer I love it and I will send it on, which is kind of the point. But I will already have decided who  I will send it to and who I won’t, so in that way we are all censoring the ads we send. If it offends, The recipient will blame me, not Microsoft. That’s why it works!

Talking of the X-Box, is it a coincidence that they have no stock or a very clever marketing ploy to create a frenzy of demand?

Seth Godin, Godfather of Permission Marketing, with a quick overview/rant about marketing.
Go on, get a cup of coffee and read away.

We like Seth!