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ASOS, the online retailer has been a
much loved company as far as the City is concerned, growing from
strength to strength over the last couple of years.
The recent fire
in Hemel Hempstead hit them hard and they have had to shut-up-shop
temporarily, not being able to fulfill any orders.
Ironically, the flip side is an unexpected flurry of PR and although they intend to discount stock to win back customers, I can’t help thinking this may actually benefit them in the long-run (if they can weather the storm).
It just goes to show that however well a business is going, sometimes
the unexpected happens and when it does is the true test of a great
business. Any, and all, opportunities need to be pounced on, there simply isn’t time to rue.