FT Article on Corporate Blogging
20:12:05 FT has an article about Blogging and Large Brands:
"Blogs are a long-term strategy that will work for brands that are
able to open themselves up. It is about long-term engagement and
dialogue," says Oliver Snoddy, media manager for OMD Digital.
"If you just use blogs as a short-term promotional medium you are missing the point."
The big boys are starting to wake up to the fact that people can speak about you whether you like it or not. It’s how you handle the response that counts!
Fancy having a Blog on your site? Contact us - it’s easy peasy

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